Naheed Nenshi was elected mayor of Calgary in October. His campaign was unique for a lot of reasons but perhaps most significantly it was his use of social media that was most distinctive. I spoke with his online campaign strategist Stephen Carter about how they used the internet to gain an advantage over rival candidates. Check out what Carter had to say.
Before the fall elections Mark Glaser called for posts that would contribute to a big pre-election series at PBS MediaShift. It got me thinking about what social media technologies would play a role for campaigns.
Obviously Facebook is the elephant in the room following the success Barack Obama had with the platform in 2008. The presidential campaign also gave rise to the importance of Twitter for politicians.
Both platforms have seen significant growth in user adoption since 2008. But all year it seemed geosocial, or GPS-based social media, might become the latest buzz for political campaigns. It turns out that the popular geosocial platforms Foursquare and Gowalla didn’t play a big role in the election but they do show promise for 2012.
What do you think? Will we see a “Foursquarian” candidate running for president in 2012?
It’s the simple things in a website’s construction that support a political candidate’s strong web presence. However getting those little things right surprisingly poses a serious challenge for politicians even in the wake of the 2008 Obama campaign. I spoke with several web savvy folks for my latest PoliticalShift post at PBS MediaShift to find out what works (see the Harry Reid website pictured above) and what doesn’t.
My latest piece for PBS MediaShift explores a new movement in technology and how smart phone apps have the potential to change how campaigns are run, how governments can make data accessible and how democratic initiatives can be pursued. Click on the picture to read the article or click here. Let me know what you think in the comments section. I look forward to hearing from you.
In my latest piece for PBS MediaShift, I investigated how citizen journalists are fairing in the new media era. What are the challenges local bloggers face covering city hall or the school board? Are tools like Twitter and Facebook helpful (or even being used) for citizen powered reporting?
Check out this list compiled by Mark Glaser at PBS MediaShift. Apparently my post on young political candiates watching out for their online footprint has received a number of visits pushing it into Glaser’s year end top post list. It’s a good list and indicative of an interesting year in the new media era.