Naheed Nenshi was elected mayor of Calgary in October. His campaign was unique for a lot of reasons but perhaps most significantly it was his use of social media that was most distinctive. I spoke with his online campaign strategist Stephen Carter about how they used the internet to gain an advantage over rival candidates. Check out what Carter had to say.
Before the fall elections Mark Glaser called for posts that would contribute to a big pre-election series at PBS MediaShift. It got me thinking about what social media technologies would play a role for campaigns.
Obviously Facebook is the elephant in the room following the success Barack Obama had with the platform in 2008. The presidential campaign also gave rise to the importance of Twitter for politicians.
Both platforms have seen significant growth in user adoption since 2008. But all year it seemed geosocial, or GPS-based social media, might become the latest buzz for political campaigns. It turns out that the popular geosocial platforms Foursquare and Gowalla didn’t play a big role in the election but they do show promise for 2012.
What do you think? Will we see a “Foursquarian” candidate running for president in 2012?